Digital Marketing Course
We offer Digital Marketing Course in Rawalpindi Islamabad.In this course, you will learn Digital Marketing to Grow Your Business: Social Media Marketing, Facebook, SEO, SMO, PPC, YouTube, Email Marketing, Websites, Google Adwords.
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Introduction to SEO
- What is SEO?
- Why is SEO important?
- Why optimize your website?
- Search Engine Optimization Vs Search Engine Friendly Website
- On-Page Vs Off-Page
- SEO Goals
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Black-hat, grey-hat & white-hat SEO techniques with respect to their impacts
- White Hat – Following search engines’ guidelines
- Grey Hat – Bypassing search engine’s guidelines
- Black Hat – Ignoring search engine’s guidelines, Instead stuffing factors, doing unethical optimization, spamming etc
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Advantages /Disadvantages Black-hat, grey-hat & white-hat SEO techniques
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White hat SEO techniques
- Advantages
- Dis-Advantages
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Grey hat SEO techniques
- Advantages
- Dis-Advantages
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Black Hat SEO Techniques
- Advantages
- Dis-Advantages
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Keywords Analysis
- KEI (Keywords Effectiveness Index)
- On-Page Keywords Content Analysis
- On-Site Keywords SERP Analysis
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Geo targeting
- Directing SEO efforts to specific geographical location
- Targeting specific market
- Very focused promotional approach
- Very fruitful for local businesses
- Real results can be achieved by minimum marketing budgets
- Improved conversion rate
- It enables you to dominate your local niche
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Website Domain
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On-Page Optimization Vs Off-Page Optimization
- Difference between on-page and off-page
- On-Page – Search Engine Friendliness
- Off-Page – Improving credibility
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Known Google Ranking Factors
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On Page Optimization
- Domain Canonical Issues
- Website planning & Structure
- URL structure
- HTML/CSS Validation according to W3C standards
- Landing Page Optimization
- Title & Heading Tags
- Meta Content of a webpage (Title, Description & Keywords)
- Heading Tags
- Content Copywriting & Optimization
- Search Engine Optimized Copywriting
- Amount of content (text Vs html)
- Content Canonical Issues
- Image Optimization
- Usability Testing & Website Testing
- Number of links per page (Internal/External)
- Anchor text optimization
- HTML Sitemap Vs XML Sitemap
- Robots.txt
- Customized/Optimized 404 error page
- PageRank flow strategy & Implementation
- Do Follow/ No Follow
- Server reliability/Uptime
- Website update frequency & its impact on search engine rankings
- Total number of indexed pages
- Visitors demographics
- Bounce rate
- Cloaking
- Hidden Text
- Framing
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SEO copy writing
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On-Page Competitors Intelligence & Analysis
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Off Page Optimization
- Server geographical location & its impact
- Fast indexing of website
- Social Bookmarking
- Number of inbound links and their impact
- Links with in networks of sites
- Link building (Optimal Back-linking)
- Press Releases, Articles, Blogs, Intelligent Posting/Commenting
- Region Specific Targeting & Global Targeting
- Social Media (Professional Networks & their impact) etc
- Social Media Marketing
- Social Media Optimization
- Link baiting
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Off-Page Competitors Intelligence & Analysis
- Traffic Generation through SEO
- PageRank Development
- Do Follow/ No Follow’s impact on PageRank
- Difference between conventional and real-time SEO
- SEO Strategic Planning & Implementation
- Monitoring & Analysis of SEO campaign
- Google Analytics
- Google Webmaster Central
- Google Ad-words Keywords Tool
Search Engine Marketing (SEM)
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PPC Campaigns (AdSense/ad words)
- SEO Vs SEM
- Search Engine Advertising
- Media Buying
- PPC
- AdSense Vs. Ad words
- CTR
- CPC
- CPM