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SEO/SMO Course in Rawalpindi

  • World Wide Web Background

  • Search Engines Background

  • Important abbreviations used in SEO

  • Important codes used in SEO

  • Search Engines & Search Engine Crawlers

    1. Search Engines
    2. Background working of Search Engines
    3. Crawling & Indexing
    4. Activities performed by Search Engines
  • Introduction to SEO

    1. What is SEO?
    2. Why SEO is important?
    3. Why optimize your web site?
    4. Search Engine Optimization Vs Search Engine Friendly Website
    5. On-Page Vs Off-Page
    6. SEO Goals
  • Black-hat, grey-hat & white-hat SEO techniques with respect to their impacts

    1. White Hat – Following search engines’ guidelines
    2. Grey Hat – Bypassing search engine’s guidelines
    3. Black Hat – Ignoring search engine’s guidelines, Instead stuffing factors, doing unethical optimization, spamming etc
  • Advantages /Disadvantages Black-hat, grey-hat & white-hat SEO techniques

  • White hat SEO techniques

    1. Advantages
    2. Dis-Advantages
  • Grey hat SEO techniques

    1. Advantages
    2. Dis-Advantages
  • Black Hat SEO Techniques

    1. Advantages
    2. Dis-Advantages
  • Keywords Analysis

    1. KEI (Keywords Effectiveness Index)
    2. On-Page Keywords Content Analysis
    3. On-Site Keywords SERP Analysis
  • Geo targeting

    1. Directing SEO efforts to specific geographical location
    2. Targeting specific market
    3. Very focused promotional approach
    4. Very fruitful for local businesses
    5. Real results can be achieved by minimum marketing budgets
    6. Improved conversion rate
    7. It enables you to dominate your local niche
  • Website Domain

  • On-Page Optimization Vs Off-Page Optimization

    1. Difference between on-page and off-page
    2. On-Page – Search Engine Friendliness
    3. Off-Page – Improving credibility
  • Known Google Ranking Factors

  • On Page Optimization

    1. Domain Canonical Issues
    2. Website planning & Structure
    3. URL structure
    4. HTML/CSS Validation according to W3C standards
    5. Landing Page Optimization
    6. Title & Heading Tags
    7. Meta Content of a webpage (Title, Description & Keywords)
    8. Heading Tags
    9. Content Copywriting & Optimization
    10. Search Engine Optimized Copywriting
    11. Amount of content (text Vs html)
    12. Content Canonical Issues
    13. Image Optimization
    14. Usability Testing & Website Testing
    15. Number of links per page (Internal/External)
    16. Anchor text optimization
    17. HTML Sitemap Vs XML Sitemap
    18. Robots.txt
    19. Customized/Optimized 404 error page
    20. PageRank flow strategy & Implementation
    21. Do Follow/ No Follow
    22. Server reliability/Uptime
    23. Website update frequency & its impact on search engine rankings
    24. Total number of indexed pages
    25. Visitors demographics
    26. Bounce rate
    27. Cloaking
    28. Hidden Text
    29. Framing
  • SEO copy writing

  • On-Page Competitors Intelligence & Analysis

  • Off Page Optimization

    1. Server geographical location & its impact
    2. Fast indexing of website
    3. Social Bookmarking
    4. Number of inbound links and their impact
    5. Links with in networks of sites
    6. Link building (Optimal Back-linking)
    7. Press Releases, Articles, Blogs, Intelligent Posting/Commenting
    8. Region Specific Targeting & Global Targeting
    9. Social Media (Professional Networks & their impact) etc
    10. Social Media Marketing
    11. Social Media Optimization
    12. Link baiting
  • Off-Page Competitors Intelligence & Analysis

    1. Traffic Generation through SEO
    2. PageRank Development
    3. Do Follow/ No Follow’s impact on PageRank
    4. Difference between conventional and real time SEO
    5. SEO Strategic Planning & Implementation
    6. Monitoring & Analysis of SEO campaign
    7. Google Analytics
    8. Google Webmaster Central
    9. Google Ad-words Keywords Tool

Search Engine Marketing (SEM)

  • PPC Campaigns (AdSense/ad words)

    1. SEO Vs SEM
    2. Search Engine Advertising
    3. Media Buying
    4. PPC
    5. AdSense Vs. Ad words
    6. CTR
    7. CPC
    8. CPM

Conversion Optimization

  • Whatis conversion?

  • Whatis conversion optimization?

  • Conversion goals

  • Importance of conversion

Social Media Marketing & Optimization (SMM, SMO)

  • What is social media

  • Why social media is important in today’s age

  • How we can get benefit from social media

  • Social Media in relation to SEO

  • Social Media strategic planning and implementation

  • Measuring success

  • Make Your Website “Brand Central”

  • Make Sharable Content & Encourage Sharing

  • Live Streaming

Online Reputation Management

  • What is online reputation management

  • Online reputation management precautionary measures

  • Online reputation management goals & objectives

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